SWEA is a modern reboot of intricate historic Swedish Huck embroidery once common on household items like tablecloths and mattress covers.
- 100% Washed Linen Jacquard
- Throw: 51 x 70 inch
Area is a company that strives for excellence. Their aim is personal appeal and customer satisfaction. Carefully chosen colors, one-of-a-kind patterns and subtle details are what make each Area item distinct and unique. All their products are made from natural fibers, carefully chosen from around the world to ensure quality goods that last.
Area Swea Throw Designed by:
- Anki Spets
"I have no interest in telling people how their homes should look. I am very interested though in making great products that are easy to live with and that people will not regret spending money on." - Anki Spets
Anki Spetswas born in Sweden, she completed her design education at Beckmans school of design in Stockholm where she worked in fashion, designing both clothing and shoes. SPETS realized that though she loved working with fabrics, the pace, focus on trend and novelty in the fashion industry went against her beliefs and ambitions to create products with a longer life span.
In the late 1980's, ANKI moved to New York City, where she noticed a void of relaxed, sophisticated modern style in the American home industry. The now commonly known term "modern bedding" did not exist when ANKI brought her Scandinavian design perspective to the marketplace. Clearly a new way of thinking about bedding was born with AREA's start in 1990.
ANKI's style, with its natural origins in the Scandinavian design tradition, evolved over time and got a dose of Italian influence - a love of everything olive green and a belief that all seams can be beautiful. Travels around the world in search of the best fabrics and manufacturers during her fashion work in the mid-eighties were an important educational foundation. The 25 years of AREA and New York living has deepened her understanding for what works in people's homes and has matured the style and concept of AREA. Throughout the company runs a relaxed approach to design and the trends that go with it.