Habits StudioHabits Studio was founded in 2004 by Innocenzo Rifino and Diego Rossi, following a few years’ independent professional experience: Japan, robotics, lighting, interaction design. From these come the first products designed for Luceplan, a company of international renown in the field of lighting design: Zeno (pendant lamp was awarded an honourable mention at Compasso d’Oro 2004, Agave, Supergiù (pendant lamp, winner of the Design Plus 2006). In the same period the studio designed Uma, a kitchen scale for Casa Bugatti, a brand that over the years and has become one of the leading global innovators in kitchen accessories and small appliances design. Habits is based on a new entrepreneurial idea, Elements of Luceplan with the design definition of a new corporate reality, a project/company that requires thought creation that is structured, systematic and capable of reaching beyond the product, designing the image, the buying experience, the contract. Today, the works of Habits are focused largely on illumination, household goods, electrical appliances, electronics; these are integrated with the company’s activities of corporate identity definition, visual and interaction design, interior architecture and layouts.