Joel Degermark is a product designer who founded the design studio Electric Dreams in 2006 with his partner, Catharina Frankander, who is an architect. He obtained his apprenticeship at both the Royal College of Art in London and at the Beckmans School of Design in Stockholm.
The designs by Joel Degermark and Electric Dreams are often about themes and tell stories. Degermark has always been fascinated about the art of playful exaggerations. According to Joel Degermark and Catharina Frankander they like things that are excessively colourful, crazy, beautiful, dark and simply too much over all.
Designs from Joel Degermark often consist of well-known objects that are combined on an unusual way becoming something new and playful, like the Cluster lamp that was designed for the Moooi Company.